By Vianna Mabanag
The rental industry has long since been a lucrative target for fraudsters, and recent years have only made it worse. While online leasing has streamlined the leasing journey for many applicants, it has also opened the door for bad actors to manipulate the system, resulting in unpaid rent and bad debt for rental owners.
The good news is that you can deter fraud from the very start. Read on to explore how technology can enhance security and efficiency across your online leasing process.
The rise of real estate fraud
Real estate crimes have increased each year since the pandemic. The FBI’s internet crime report shows internet-based real estate crimes soared from $213 million in 2020 to a staggering $397 million in 2022. The rental industry was no exception, with many fraudsters taking advantage of the rising popularity of online leasing.
According to the Pulse Survey conducted by NMHC, 93.3% of survey respondents reported experiencing fraud within the last 12 months with 70.7% seeing an increase in the same time period.
Fraudulent documents have evolved to become increasingly complex. It is now more challenging to detect false applications without the help of technology. And in this digital age, relying on onsite teams to play detective is not practical or efficient.
Combatting fraud with technology
With the help of AI and automation, tech can detect fake IDs and altered paystubs instantly, stopping criminals who are trying to exploit the system.
Of the options out there, consider a system that is easy to use, easy to train on and able to seamlessly connect to your property-level data. Overall, you want to choose tech that makes it easy for quality applicants to apply while providing an uninterrupted experience from prospect to resident.
How fraud prevention tech can benefit everyone involved
Implementing an automated screening solution is not just about preventing fraudulent applicants during the leasing process. It’s a proactive approach that can be integrated into various stages of your customer’s lifecycle.
Easy touring
Enabling ID verification before in-person and self-guided tours enhances security before your prospect enters your property. It can also be used to manage resident visitor and vendor access, enhancing security within your communities.
Faster leasing
If you implement a connected identity verification solution that seamlessly guides prospects into the applicant stage, prospects who have already verified their identity for a tour won’t have to repeat the process if they proceed with an application. This makes it easy for prospects to complete their application and streamlines the approval process for your staff.
Staff efficiency
Using technology to automatically cross-check information and detect any inconsistencies that may indicate potential fraud is a huge game-changer for leasing teams. But the tech doesn’t stop at identity verification. You can also leverage automation to authenticate applicant incomes, further ensuring that your applicants are able to afford the rent. Not only does this decrease your staff’s manual workload, but it’ll also remove the burden of being detectives.
Ongoing verification
Be sure to provide residents with access to a secure portal where they can update their information, as necessary. This contributes to a seamless and secure ongoing resident experience.
Technology: blessing or curse in fraud prevention?
As the rental industry navigates the challenges posed by rising internet-related real estate crimes, technology emerges as both a solution and a deterrent. Online leasing, when coupled with robust ID and income verification solutions, accelerates the leasing process and strengthens the industry against fraud.
Discover how Yardi’s screening solutions, ScreeningWorks Pro ID Verify and Income Verification, simplify screening for your staff and future residents.
